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te Runanganui o Taranaki Whanui ki te Upoko o te Ika a Maui Inc.
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Nau mai ki te ipurangi
motuhake o
Atiawa Toa FM is one of New Zealand's premier Iwi radio stations. It's a department of Te Runanganui o Taranaki Whanui and it celebrated its 15th birthday in 2008.
A fully commercial enterprise, it successfully competes in the Greater Wellington market, broadcasting to the Wellington region via 2 transmitters; one on the eastern hills of Lower Hutt and the other overlooking Porirua city.
Coverage Atiawa Toa FM has two primary coverage areas: The Hutt Valley to the north of Wellington City on 96.9MHz (Te Atiawa tribal area) and the Porirua/Kapiti Coast area on 94.9 MHz (the Ngati Toa tribal area).
Programme Format The station runs an Adult Contemporary (AC) format designed to appeal to the 15 - 34 audience (target). There's a mix of adult music and information.
From 6pm until 9pm the focus shifts to the younger demographic (15 -24).
One third of the station's programme is in the Maori language broadcast from 10am until 3:30pm and 10pm to 12mn weekdays.
On Saturday mornings the station shifts into sports mode with a comprehensive sports show, including previews, reviews and in-depth interviews with sports people from around the region.
General The day begins with Wellington's Soul Breakfast, hosted by Paora Ropata - a mix of soul with humour, audience interaction and a broad range of information.
On mid mornings(10am - 3:30pm) it's Robbie Downs. Tune in to Mauriora, the station’s Maori language programme with Robbie Downs.
On the drive home from 3.30pm -7pm it's “Rush Hour” with Scott Royce – great music, news updates and current traffic information.
From 7pm Wellington's best night time radio begins featuring "Hot Trax", a nightly countdown with requests and non-stop music.
Atiawa Toa FM Limited
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Copyright © 2009 te Runanganui o Taranaki Whanui |
